section I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data .